Your Funnel Isn’t Broken. Your Message Is.
Why most coaches don’t need a better funnel — they need better words. By [Hitendra]
A few days ago, I was on a call with a service provider who’d spent months trying to “fix her funnel.”
She’d tweaked her ads.
She changed her landing page headline seven times.
She added a tripwire, a countdown timer, and even hired a designer to make her funnel “pretty.”
Still, no conversions.
So I asked her: “What exactly are you saying to your audience before they get to the funnel?”
That’s when everything clicked.
The Ugly Truth: Funnels Don’t Sell — Messages Do.
Let me get to the point:
Most of the time, your funnel isn’t broken.
Your offer isn’t trash.
You’re not “bad at marketing.”
Your message just doesn’t connect.
It’s vague. It's fluffy. It’s rooted in coach-speak that sounds smart in a mastermind room, but goes completely over the head of the people you're actually trying to help.
Here’s what I mean.
People Don’t Search for “Alignment.” They Search for Relief.
Let’s compare two real-life messaging examples I’ve seen on service provider funnels:
❌ “I help ambitious women unlock their next level of empowerment.”
Sounds nice. But what does it mean?
Now try this:
✅ “I help 9–5 women lose stubborn belly fat without crash diets, using 20-minute home workouts.”
See the difference?
The second one speaks to the problem.
It uses real-world language.
It sounds like something your ideal client might say to themselves at 2 AM.
That’s what hits.
Not “high vibration.”
Not “uplevel.”
Not “expand into your next evolution.”
💬 Your Funnel Is a Megaphone. What You Say Still Matters.
You could build the world’s most advanced, automated, pixel-perfect funnel.
You could plug in the best email sequences, the slickest designs, the juiciest bonuses.
But if what you’re saying doesn’t click…
You’re just scaling confusion.
The harsh reality? Funnels amplify your message, not replace it.
So if your message is weak, unclear, or misaligned, the funnel only multiplies that problem.
✍️ The Message Test: Could a 12-Year-Old Understand It?
Here’s a simple test I use with clients:
Read your offer out loud and ask: “Would a smart 12-year-old know what I do?”
If the answer is no, simplify it.
Humans don’t buy what they don’t understand.
They don’t click buttons that feel vague.
And they definitely don’t pay ₹50K–₹5L for promises wrapped in mystery.
🔧 What to Do Instead: Message > Funnel
Here’s what I recommend to every coach, expert, and service-based founder I work with:
1. Write out your dream client’s exact problem, using their language.
Not your industry jargon.
Use their fears, frustrations, and phrases.
2. Be hyper-specific in your promise.
Think: “3 clients in 30 days without cold DMs.”
Not: “Unlock your abundant potential.”
3. Show contrast.
Before vs After. Problem vs Outcome.
Specificity makes people trust you. Vagueness makes them bounce.
🤯 Final Thought: You Don’t Need a New Funnel. You Need a New Mirror.
If your funnel’s not converting, don’t just rebuild the tech stack.
Zoom out. Look at the message.
Look at the words that introduce you, the copy on your landing page, and the first sentence in your ad.
Because if those don’t resonate, no tool or template can save the sale.
✉️ Want My Messaging Fix Framework?
If you’re a coach or consultant and your funnel isn’t converting, I’ll send you my exact messaging framework that helps clients go from crickets to clients, without rebuilding the whole thing from scratch.
Comment “fix my message” or reply to this email, and I’ll send it your way.
🔥 P.S. Stop tweaking your buttons and start tweaking your brain.
The message is the funnel.